Recipe cards as a brand

The client rewrites traditional recipes into standard cards for restaurant kitchens. The cards get printed, laminated, and taped to tiles.

So the identity started there: clear structure, measurable quantities, and type that survives being read from across a busy kitchen.

The website borrows the same discipline. If a cook can follow it at arm’s length, a manager can follow it on a phone.

The best brand assets are the ones people use when nobody is watching.